从经济资本到文化资本和社会资本——对民族旅游文化商品化的再认识

From Economic Capital to Cultural Capital and Social Capital——Rethinking National Tourist Culture Commoditization

以旅游人类学、经济人类学、文化人类学、营销学等理论为基础,并以大理鹤庆白族新华村民间艺人寸发标为案例,探讨在现代化背景下,特别是在民族旅游开发语境下,少数民族地区的人民如何学会"营销"自己的文化,并在"经济资本"、"文化资本"及"社会资本"的转换当中,赋予了"商品化"一词以新的内涵。

This paper,based on the theories of tourism anthropology,economic anthropology,cultural anthropology and marketing,taking Cun Fabiao,a folk artist in Xinhua Village of Heqing county,Dali as an example,discusses how people in ethnic areas learn to "Market" their culture and especially during the conversion of economic capital,cultural capital and social capital and how the concept of "Commoditization " has been endowed with new meanings by the local people in the context of modernization and ethnic tourism.