襄樊服务行业店铺命名的社会语言学分析

A Socio-linguisitic Analysis on Names of Shops and Stores in Xiangfan

服务行业店铺命名有着深刻的社会语言学原理,能比较快速和集中地反映市民社会各阶层的素质和对时尚、新奇的观念及事物的追求与态度。用抽样调查的方法,选取富有代表性的襄樊服务业店名为语料来源,运用社会语言学理论和方法,对之进行分析研究,考察特定的店名所反映的社会生活现实和经济、文化发展现状以及市民社会心态,并从语言学的角度发掘与总结这些命名的特点和意义,为本地企业命取美名提供语言学上的指导。

The names of shops and stores in Xiangfan contain the profound Socio-linguisitic principles and reflect the people s pursuit on fashion,new goods and the concepts.Based on the stores and shops in Xiangfan,their names are analyzed via the principles of Socio-linguisitic analysis,to identify their characteristics and meanings.The findings show that the names of shops and stores in Xiangfan can reflect the reality of social life and economic and cultural development status in Xiangfan.