效用、偏好与制度关系的理论探讨——反思消费者选择理论偏好稳定之假设

Effectiveness,Preference and System——The Reflection and Discussion on the Preferences Stability Assumption of the Theory of Consumer's Choice

新古典经济学及现代主流经济学消费者行为理论均建立在偏好稳定的假设基础之上,由于与现实中的消费者选择行为相背离,因此,遭受到很多批评与责难。现代西方经济理论的发展趋势表明:以新古典的效用理论及现代主流偏好理论为研究基础,将制度的、社会的、生物的以及心理的因素纳入进来,分析偏好的形成、决定及偏好的演化,不仅具有很强的理论意义,也将成为一种不可阻挡的经济理论研究趋势。因此,结合行为经济学、生物学与心理学等学科的最新研究成果,对制度约束下偏好的形成与演化进行反思探讨,并修正提出新的消费模型,是个艰难而又具有理论价值和实践价值的工作。

The theories of consumer behavior in neo-classical economics and modern mainstream economics are all based on the establishment of stability in the preferences,which against behavior of consumer choice in reality,and subject to much criticism and censure.Lots of economists in behavioral economics,institutional economics and evolutional economics and so on are constantly trying to amend and reconstruct it,but they do not have done further more in-depth study in the formation and evolution of preferences.More...