摘要
竞争战略是市场营销战略中的重点内容.本文在分析了竞争战略的地位和影响竞争战略因素的基础上,探讨了可供企业选择的各类竞争战略的特点及其适用条件,并就企业任何确立竞争战略作了初步的讨论。
Competitive strategy is the core of strategic marketing. In the article, we studied the features and proper using conditions of various competitive strategies on the basis of analyzing their positions and influential factors. A simple guideline of choosing competitive strategy for enterprises is also given here.
出处
《中国管理科学》
CSSCI
2000年第S1期545-551,共7页
Chinese Journal of Management Science
关键词
市场营销
竞争战略
marketing
competitive strategy