市场营销中的竞争战略

Competitive Strategy within the Marketing

竞争战略是市场营销战略中的重点内容．本文在分析了竞争战略的地位和影响竞争战略因素的基础上，探讨了可供企业选择的各类竞争战略的特点及其适用条件，并就企业任何确立竞争战略作了初步的讨论。

Competitive strategy is the core of strategic marketing. In the article, we studied the features and proper using conditions of various competitive strategies on the basis of analyzing their positions and influential factors. A simple guideline of choosing competitive strategy for enterprises is also given here.