市场营销策略的变革与创新

The Reformation and Innovation of Marketing Strategy

知识经济与信息时代的到来、变革了传统市场营销的内容与本质 ,本文就新的经济条件下市场营销的变革与创新提出了新的看法 ,旨在完善与发展市场营销理论与方法 ,为企业制定市场营销策略提出新的理论依据。

While the coming of knowledge economy and information time, the traditional marketing has been greatly changed, this paper has been put forward some new ideas to the changing of marketing on the base of new economic situation, so as to ameliorate and develop marketing theory and method, and that to make it of benefit to develop marketing strategy in enterprise.