企业进军西部市场的战略选择

The Study of the Enterprise's Western-market-opening Straegys

我国实施西部开发战略为企业拓展市场提供了良好的机会 ,企业能否利用这个机会来发展自己 ,关键在于企业如何制定良好的市场开发战略。本文论述了企业开发西部市场的方式。

The natinon s strategy of developing the western regions has provided very good opportunities for an enterprise to open the market there.How the enterprise takes these opportunities to develop itself lies mainly in how the enterprise maps out its market-opening strategies.This paper discusses the ways of how an enterprise open the western market,its corresponding market strategies and other issues that should be paid attention to.