初探中小企业营销计策

Preliminary Probe to the Marketing Stratagem of Small-Medium Sized Enterprises

中小企业要在激烈竞争的市场上占有自己的一席之地 ,就要以特色为竞争实力。获胜的三大法宝可概括为 :质量、价格、信誉是资本 ,准确的市场定位是关键 。

If a small medium sized enterprise wants to gain a place in the intensely competed market,it must compete with its outstanding features.The three magic weapons for the small medium sized enterprise to conquer are as follows:quality,price,goodwill are the capital;correct market orientation is the crux;new marketing innovation is the means.