大连城市旅游形象定位及整体策划

On the Positioning of Dalian's Urban Tourism Image and Overall Planning

城市形象的策划是当今发展城市旅游中极受注目的课题。本文在分析了形象定位的支持系统和影响系统之后 ,从文化特质、旅游功能、市场定位入手 ,提出塑造旅游城市形象的CIS系统 ,即文化识别 (CI)、功能识别(FI)、市场识别 (MI) ,进行形象定位。借助对大连城市形象的认知调查来思考如何以创意性思维塑大连个性化旅游城市形象 ,提出大连在突出现代化都市旅游形象、濒海区旅游形象方面表现个性的方法。

The Planning of urban image is currently a most eye\|catching subject in developing urban tourism.This paper,after analysing the support system and effect system of image positioning,points out a city's CIS strategy,i.e,cultural identity,function identity,and market identity to shape urban image,based on the cultural features,tourism function and market positioning.By investigating Dalian's urban image,the author thinks about creating a personalized image of Dalian with innovative thoughts and offers the approach of giving prominence to a modern urban and seaside tourism image.