北京城市学院自考招生的SWOT分析及对策

Analysis and Countermeasure of Recruitment of Students by SWOT

本文利用SWOT分析法对北京城市学院自考部招生中的外部环境机会(Oportunity)、外部威胁(Threat)、内部条件优势(Strengths)、内部条件劣势(Weakness)进行分析,指出当前应该采取WO策略:利用外部资源和机会来弥补内部劣势。

This article uses the SWOT analytic method to test the recruitment of students of Beijing City Univercity.They are Opportunity,Threat,Strengths,Weakness carries on the analysis,at present develops the condition to be possible to determine is the WO strategy:Using exterior resources and opportunities to make up internal inferiority.