关于自发型产业集群构建区域品牌策略的研究

Study on the Spontaneous Construction of Industrial Cluster-based Regional Brand Strategy

区域品牌对自发型产业集群的发展具有重要的意义,自发型产业集群内多是中小企业,单个企业打造具有影响力的品牌非常困难,需要借助区域品牌来提升竞争力,开拓市场。做大集群的产业规模是区域品牌形成的基础,培育企业名牌是对区域品牌的重要支撑。

Regional brand is very important for the development of spontaneous industry clusters.Most enterprises in the spontaneous industry clusters are small and medium ones.It's very difficult for the individual enterprises to build brands influence.And it needs to rely on the regional brand to increase its competitiveness,or open up the market.Large scale of the industry cluster is the foundation for the formation of regional brand while cultivating corporate brand is the important support for regional brands.In this paper,the regional brand of spontaneous construction of industrial cluster-based is divided into four stages.It emphasizes that the small and medium-sized enterprises,industry associations and the government should be co-front-runner,so as to build regional brands of spontaneous industry clusters.