高平市开化寺旅游景区客源市场分析与定位研究

Study on the Tourist Market of Gaoping Kaihua Temple Tourist Scenic Zone

以高平市旅游总体规划的客源市场定位为指导,以晋城市和高平市旅游风景区近年来的客源市场统计资料及数据为依据,结合对旅游客源市场的抽样调查,运用数理统计方法,通过分析旅游者多方面结构与特征,以及开化寺旅游景区未来旅游市场的机遇和条件,确立景区旅游市场开发定位,预测近年来的旅游市场增长态势.

In accordance with tourism market positioning of Gaoping Tourism Master Plan,on the basis of the statistical information and data of tourism in Jincheng and Gaoping in recent years,and with the sample survey of the tourist market,this article analyzed the structure and characteristics of tourists,using mathematical statistics methods.Then,based on opportunities and conditions of tourism market for the establishment of scenic spots,this article made tourism market position.At last,this article forecasted the...