从认知看经济语篇中的隐喻

The Cognitive Approach to Metaphor in Economic Discourse

隐喻在经济语篇中广泛使用,它是人们对经济现象的一种认知模式。这些隐喻植根于人们的身体经验和社会经验,受不同社会文化背景的影响而存在差异。了解隐喻,可以减少跨文化交际中的语用失误。

Metaphor is widely used in economic discourses. It is a cognitive model for people to recognize economic phenomena. Those metaphors root in our physical and social experience,and they are different and conditioned by cultural background. Understanding metaphors,we can decrease pragmatic failures in the crosscultural communication.