企业名牌战略问题初探

Survey of Branding strategies

如何使企业的名牌产品在我国“入世”后与外国产品在国内外两个市场竞争中立于不败之地,这是企业家十分关心的重要问题,本文谨就这一问题提出了企业实施名牌战略的一些途径及在宏观上应具备的条件。

In this article, we discuss how to successfully implement our branding strategies facing international and domestic markets competitions after entry WTO. That is an important issue for entrepreneurs. In the perspective of this issue, we discuss the importance of branding strategies, methods in which to fulfill it, and macro conditions of it.