摘要
改革开放20多年来,我国居民消费的理性化程度不断加强,名牌产品日益受到人们的青睐实施名牌战略,创建驰名品牌已成为企业的一项重要的战略选择。文章就名牌战略的内涵、企业实施名牌战略的过程,以及我国企业实施名牌战略中的问题和对策作了分析和探讨。
Over twenty years since reform and opening policy,household consumption is more and more reasonable.The branded products are preferred more and more.Therefore,the enterprise should carry on the brand strategy and create prestigious brand.The paper discusses the meaning and process of brand strategy,probes the problems in carrying on it and presents some measures to it.
出处
《当代经济管理》
2004年第1期74-77,共4页
Contemporary Economic Management
关键词
名牌战略
内涵
实施
问题
对策
brand strategy
meaning
carry on
problem
measures
