广告创意应注重的四个方面

Four Aspects to be Noticed in Advertising Creativity

创意是广告的灵魂,是赋予广告精神与生命的活动。可以从广告创意的民族文化、商品定位、独特个性、情感因素等四个方面,来深化对广告创意的理解。

Creativity is the soul of the advertisement,which endows the advertisement with vitality and life.This paper tries to deepen our understanding of advertising creativity from the perspectives of national culture,commodity orientation,uniqueness and emotion.