论当前我国大众传媒教育中的传统文化传承问题

On the transmission of traditional culture in Chinese contemporary mass media education

大众传媒教育是传统文化传承的重要一环,其传承侧重点是传统文化的价值系统。当前我国大众传媒教育的传统文化传承不力主要表现在受众传统文化价值系统的缺失,传播者对自身作为教育者角色的认识不清、责任不明,传播媒介形式的娱乐化、内容的媚俗化三方面。为有效发挥大众传媒教育的传统文化传承功用,我们应当克服其唯"说教"和"赢利"两种不良倾向;规范其日常文化传承行为;净化其传统文化传承的环境;提供优秀的传统文化传承内容。

Mass media education is an important way of traditional culture transmission which emphasis lies in the value system of traditional culture.Why we say the traditional culture transmission of Chinese contemporary mass media education is non-effective lies in follow three facts that the mass Crowd have not interiorized the value of traditional culture,the disseminators have not realized their own educational role and responsibility,the form and contents of mass media education have been recreational and earthly.In order to effectively exert the function of mass media education's traditional culture transmission,we should overcome its ill tendency,standardize its behavior,cleanse its surroundings and afford excellent traditional culture contents during the process of mass media education's traditional culture transmission.