摘要
软实力竞争是经济、信息全球化所促生的文化和意识形态的渗透与控制。在全球化信息传播格局中,网络媒介开创了更契合的信息延伸空间。从全球信息分布的格局来宏观分析,网络文化显示了"文化全球化=文化西方化=文化美国化"的线性换算关系。但具体到一个民族、一个个体的新媒介使用特性及价值流变过程发现,网络文化帝国主义并非在网络媒介平台中肆意而放纵的进行意识形态的操控。技术赋予人更多的主体性并在其中管窥到了文化自觉。
Soft power competition is one kind of pervasion and domination of culture and ideology,which is brought about by the globalization of economy and information.Nowadays,information is spreading all over the world.In this situation,network media initiates a space,in which information can stretch better.Analyzed in a broader view,the network culture reveals such a linear relation that 'Culture Globalization = Culture Westernization = Culture Americanization'.However,when it comes to peoples and individuals,we agreeably discover that network culture imperialism is not controlling the ideology arbitrarily and freely.Technology gives us more and more freedom that can make us have a restricted view on the culture consciousness of it.
出处
《大连理工大学学报（社会科学版）》
CSSCI
2008年第3期60-65,共6页
Journal of Dalian University of Technology(Social Sciences)
基金
教育部新世纪优秀人才支持计划(NCET-07-0129)
教育部人文社会科学研究项目(2008JYJ061)
辽宁省社科规划基金重点资助项目(L05AZX002)
关键词
网络媒介
软实力
文化帝国主义
文化自觉
network media
soft power
culture imperialism
culture consciousness
