浅析城市电视台的市场定位

Simple analysis of urban TV market orientation

随着电视传媒业体制改革的逐步推进,我国电视业进入了产业化、市场化经营的时代,行业间的竞争日趋激烈,作为地方传媒的城市电视台受到来自中央、省级卫视台以及网络、报纸等媒介的强大冲击。如何进行准确的市场定位,寻找自己的目标受众市场,已成为城市电视台发展壮大的关键。

With the gradual promotion of the system reform of the TV, the TV industry of our country has entered the era of industrialization, marketing-based management, the competition among the lines is becoming fiercer, the central TV, provincial TV network and newspaper have a significant impact on urban TV media .How to carry on accurate market orientation to look for one's own audience market becomes the key of urban TV development day by day.