以标准化建设推动长三角区域旅游联动发展

Using Standardized Construction to Promote the Tourism Development in Changjiang Delta by Regional Cooperation

在长三角区域旅游合作中,由于标准不统一,造成资源分割、市场组织困难、合作难度加大。标准化是实现区域旅游一体化的前提,是增强旅游业国际竞争力的重要手段。通过分析造成长三角区域旅游一体化障碍的因素,提出长三角区域旅游标准体系建设的近期和中远期规划;借鉴欧洲标准化工作的运行机制,探讨了长三角区域旅游标准的建设和运行机制。

In the regional tourism cooperation in Changjiang Delta,several problems emerged such as resource partitioning,difficulty in market organization and increasing difficulty in cooperation due to the lack of a unified standard.The author advances that standardization is the premise to realize the tourism integration in Changjiang Delta,which is an important way to strengthen the international competitiveness.Then the author suggests a recent planning as well as a medium-and-long-term planning for the construction of a tourism standard system in Changjiang Delta by analyzing the obstacles in the tourism integration of this zone and explores how to construct and carry out the standard by using the operational mechanism of European Standardization System as a reference.