摘要
随着国际家电市场竞争模式的改变,处于全球化品牌战略阶段的海尔集团正经历着一场暴风骤雨式的重组和整合,在占有大量资料的基础上,就可以对海尔集团此次改革的重点——集团组织结构和人力资源管理改革两个方面,分析探讨海尔集团的全球化品牌战略。
With the change in the competition mode of international household appliance market,Haier Group is faced with emergent reconstruction and integration an international compang.Based on the analysis of lots of relevant materials,the author explores the global brand strategy of Haier Group from such respects as organization structure and human resources management,which are both the emphasis in Haier’s reform.
关键词
海尔集团
战略管理
组织结构
人力资源
品牌战略
Haier Group
strategy management
organization structure
human resources
brand strategy
