摘要
移动电子商务已悄然走进人们的视线,并以其快捷方便、无所不在的特点,成为现代商务发展的新方向。只有深化对移动电子商务的认识,充分发掘移动商务的潜力,才能把握移动商务浪潮带来的新商机。从分析移动电子商务的应用优势入手,探讨移动电子商务的应用内容,就可以针对应用中存在的问题提出相关的对策。
Mobile e-commerce has entered people’s life and become the new direction of the development of modern e-commerce due to its rapidity,convenience and ubiquity.Only by deepening the understanding of mobile e-commerce and fully digging out its potential can we grasp the new business opportunity brought about by the waves of mobile commerce.The author analyzes the advantages of mobile e-commerce,expounds the content of its application and advances certain countermeasures against the problems in it.
基金
安徽省人文社科基金项目"基于短信平台的移动电子商务研究"的阶段性成果
项目主持人:夏名首
项目号:2007SK351
关键词
移动电子商务
应用
内容
服务
对策
mobile e-commerce
application
content
service
countermeasure
