我院市场营销专业的建设与发展

Construction and Development of Marketing Major in Our School

多年的专业建设和改革实践,我院在市场营销专业的建设与发展中积累了一些经验,主要有:培养目标不断明晰,教育理念不断深化;教学计划实时修订,教学内容不断充实更新;引入营销组合的理念,科学地整合课程;教学方法不断创新,教学设施紧跟时代步伐;学生管理强调自我,人才评价瞄准社会。

With many years’ major construction and reform practice in marketing major in our school,we have obtained much experience about how to construct and develop marketing major,which can be summarized as follows: clarifying the training goal and deepening the educational ideas;revising the teaching plan whenever necessary and renewing the teaching content constantly;introducing the idea of marketing mix and integrating different courses scientifically;innovating the teaching method continuously and upgrading the teaching facilities;encouraging students’ self-management and fostering talents according to social needs.