电视频道品牌化

How to Make a TV Channel a Well-known Brand

随着电视媒体市场的进一步完善和发展,我国电视业已进入品牌时代,频道经营也演变为品牌经营,人们已认识到电视频道的品牌化建设是电视业未来发展的必由之路。从我国电视频道品牌化取得的初步成效入手,分析存在的问题,着重探讨我国电视频道品牌化的实现途径。

With the development and improvement of the TV medium market, the TV industry has already come into the age of well-inown brands in our country . The management of a TV channel has turned out to be that of a well-inown brand . People have realized that the only way leading to the development of TV industry in the future is to make a TV channel a well-inown brand. According to the achievements we have made in this field, this paper tries to probe into the present problems and point out the way of how to make a TV channel a well-inown brand in our country .