摘要
广告语言作为一种特殊的交际形式,时刻影响着受众的消费行为,同时受到越来越多的学者关注。在维索尔伦的"语言顺应理论"的指导下,本文指出广告语言的产生是顺应的结果,能否说服受众购买产品取决于语境顺应,即广告语言对受众心理的顺应。
As a special communicating form,advertising language influences the consuming acts of the consumers and it is also studied by more and more scholars.Using Verschueren's 'Linguistic Adaptation Theory',this paper studies the advertising language with a view to finding out that the advertising language is the result of the adaptation,especially the adaptation of the consumer's mental world.
出处
《牡丹江教育学院学报》
2008年第2期44-45,共2页
Journal of Mudanjiang College of Education
关键词
广告语言
受众心理
顺应
advertising language
consumers' mental world
adaptation
