摘要
本文从分析商业性赛事概念、性质入手,对其市场化发展趋势、经营管理创新问题进行了探讨,以为商业性赛事市场的培育和发展提供参考建议。
Based on the analysis on the concept and nature of commercial matches,this paper explores the issues such as its market development trends,innovative management and puts forward some proposals for the market cultivation and development of the commercial sports market.
出处
《体育科技》
2009年第1期10-12,共3页
Sport Science and Technology
基金
西安建筑科技大学青年科技基金课题
编号:AJ14002
