体育文化传播对90后的中美青少年体育价值观取向影响的比较研究

A Comparative Study on Post 90s Sino-America Adolescents' Sports Values under the Sports Cultural Communication

进入21世纪之后,媒体传播技术的飞跃发展,使得体育文化的传播出现全球化。多元文化的碰撞造成我国90后的青少年在体育价值取向上出现新的不同理解。那么在后现代之后背景下的90后的中美青少年在面对新的体育文化的传播所表现出的体育价值取向的差异在哪里呢?这正是本文的研究所在。

With the rapid development of the technology of communications media,sports culture communication has realized the globalization since the beginning of the 21st century.The multi-cultural collision results in different understandings of sports values among the post 90s adolescents in China.What's the difference between the post 90s Sino-America adolescents' sports values facing the new sports cultural communication in post-modern periods? This is the key point of this paper.