民办大学形象塑造的文化战略构想

Cultural strategic of image-building of non-governmental university

民办大学办学历史短,文化积淀较少,教学质量良莠不齐,面临巨大的生存压力。如何塑造好大学形象,赢得社会认同是民办大学发展战略的重点。本文从文化的视角,对民办大学形象塑造进行了探讨,提出了民办大学文化战略的构想。

The non-governmental university is short of culture accumulation, teaching quality is very different, social reputation is not good enough, face larger existence pressure. How would build university image and gain social identity for non-governmental university. This text has carried on the discussion to the image-building of non-governmental university from the visual angle of culture, have put forward the idea of the cultural strategy of non-governmental university.