摘要
市场营销活动是一个具有挑战性、创新性的工作,需要从业者具备创新思想、创新能力。职业院校市场营销专业的教学必需以培养学生的创新思想和创新能力为核心,通过案例教学、市场调研、实习实训等多种方式方法来实现。
The activity of marketing is a challenging and innovative work.The participants must have innovation thoughts and ability.The teaching of marketing specialty in vocational school must concentrate on innovation thoughts and ability.It can come true by individual case teaching,marketing investigation and practice.
出处
《吉林工程技术师范学院学报》
2007年第7期18-20,共3页
Journal of Jilin Engineering Normal University
关键词
市场营销
职业教育
创新
培养
marketing
vocational education
innovative
cultivate
