摘要
新闻媒体相互间的不良竞争和对受众需求的误导、误解导致新闻媚俗化日益泛滥。媚俗新闻降低了媒体的公信度、毁坏了媒体声誉,阻碍了我国文化建设的顺利进行。要从根本上抵制这种媚俗化倾向,需要通过政府、新闻法规、媒体自身、社会公众等多方力量共同努力,这是一项艰苦而长期的工作。
Obsequiousness in the journalism is getting worse and worse these days due to mal-competition between the media and misunderstanding or incorrect interpretation of the audience's demand.Obsequiousness in the journalism not only reduces trust from the public in the media and ruins reputation of the journalism,but prevents our country from a successful development in culture as well.The work for an absolute removal of obsequiousness in the journalism is tough and lasting,which depends on joint influences from the society,the government,the journalism regulations,the media.,and the public.
出处
《六盘水师范高等专科学校学报》
2007年第1期24-26,共3页
Journal of Liupanshui Teachers College
关键词
新闻媚俗
媒体竞争
受众需求
新闻法规
媒体自律
obsequiousness in the journalism
competition between the media
audience's demand
journalism regulation
self-discipline of the media