关于河北文化大省建设分层次系列宣传的思考

Thoughts on How to Build a Cultural Province of Hebei

本文结合传播学原理与方法,对近一年来河北文化大省的媒体宣传进行了综合分析,并就当前与今后如何实现最佳传播规律及路径进行了积极探索,从中得出一些基本论点:即河北文化大省建设的媒体宣传尚处于初级阶段;相关部门应用系统工程的观点运筹与实施;应将河北文化大省媒体宣传从前期以动态新闻、一般文章为主,转向分专题图解式深度解析传播为主;应及时传播与推介先进省、市的成功经验等。

This paper,based on the principles of communication,analyzes what Hebei has done in building a cultural province in the past year and explores the best ways of communication.Some points are as follows in conclusion: the media propaganda is still in the initial stage;the relative authorities should apply some views of systematic engineering to implement it;the propaganda should be from the initial dynamic and usual essays to the further analysis;some advanced experience from other provinces and cities should be introduced into Hebei as early as possible.