转型:报纸副刊走向市场化的必由之路——以《燕赵晚报》副刊改版为例

Transfer:Newspaper Supplement Going into the Market——A Case from Correcting Newspaper Supplement of Yanzhao Evening Paper

本文依据报纸副刊走向市场化的要求,提出进一步更新办刊理念和副刊改革的"两大推手"与"三个延伸",指明副刊"三种走向"即市场化、新闻化、生活化的发展趋势。

This paper,on the basis of newspaper supplement into market,proposes new ideas and corrects the newspaper supplement,such as 'two pushes' and 'three extensions',pointing out that newspaper supplement should go into market,news and life.