正确定位 发展全价值主张

The Concept of Correct Positioning and Growing Total Value

企业要找出产品的核心定位、价值定位、全价值主张 ,首先要让公司描述出其整体贡献度比竞争者高的理由 ,然后公司再运用这些结果 ,建立强势的品牌认同 。

To find out the core position value, value position and total product value position, a company must describe the total offering difference between itself and competitors. Then the company can make use of the difference to build up its brand identity and transfer expected value depiction to potential customers.