摘要
医院客户关系管理HCRM(Hospital Customer Relationship Management)在我国综合性医院刚刚起步,本文对HCRM的概念、构成、建立、平台系统结构、功能等方面进行了详细的探讨,对HCRM这一高效率的自动化系统在医院的应用有一定的指导意义,对提高医院的经济效益和市场竞争力具有深远的现实意义。
Hospital customer relationship management(HCRM)is developing in many synthesized hospitals in our country.This paper demonstrates the concept of HCRM and the constitution and establishment of HCRM in detail.It will have certainly leading meaning in practical.It will increase the hospital economic competition ability.
出处
《中国数字医学》
2007年第1期47-49,共3页
China Digital Medicine
