基于DEA模型的电子商务网站综合评价与质量诊断

EVALUATION AND QUALITY DIAGNOSIS OF E-COMMERCE WEBSITE BASED ON DEA MODEL

在网络经济时代,电子商务网站运行效率直接关系到企业的生存和发展.电子商务网站评价作为比较网站优劣、指导网站建设的重要方法和手段,受到电子商务领域学术界和企业界的共同关注.本文提出基于DEA的电子商务综合评价与质量诊断方法.该方法避免了各种指标权重确定方法的主观性和不确定性,并在评价基础上对弱DEA有效和非DEA有效商务网站进行质量诊断,指明改进和提高效率的方法与途径.实例分析证实了该方法的有效性和科学性.本文的研究丰富了电子商务评价理论,为当前电子商务网站评价提供了切实可行的技术经济分析方法.

Evaluation of e-commerce website is an efficient means to guide the construction and healthy development of electronic commerce.Research of evaluating methods of e-business website has recently got considerable attention from researchers and practitioners.The paper proposed a method for measuring the efficiency of real-world c-commerce websites based on DEA model,which avoids the subjectivity and uncertainty in determining criteria weights.Moreover,for the weak-DEA or non-DEA effective websites,the quality diagnosis had been done,and the approaches to improve their performance were expatiated.A demonstrating example was showed which testified the efficiency and feasibility of the method.