基于高新技术产品更新的产品收益增加方法探讨

Hi-tech product income increase based on renewal process

从讨论高新技术企业的产品更新与其对企业发展的影响入手 ,重点分析了更新过程中的收益状况对产品更新乃至企业持续发展的影响 ,提出了产品更新中改进老产品的销售对新产品推出、对企业产品更新以及对企业持续发展的重要意义 ;最后提出采用新的理论和方法完善企业产品更新时的收益增加的设想 ,并做了案例分析。

The product renewal and its effect on the hi tech enterprises are discussed. The effects of the product income on the hi tech product renewal and the enterprises' development are analyzed. The marketing changes of the old product help the new product thrust and the product renewal. The idea of increasing the income by the new theory and methods when the products are renewed is presented with an example.