摘要
实行品牌发展战略是大学在新一轮高等教育发展中适应形势发展的重要决策。构建大学品牌应从品牌内涵、定位、战略选择、制度创新、人才培养、学科建设和管理理念等方面综合考虑,全面实施。
To carry out the developing strategy of brand is an important decision for university to adapt to a new round of higher educational development.The construction of university brand should start from its connotation,orientation,strategic choice,systematic creation,talent cultivation,the establishment of subjects and management concepts,etc.
出处
《安徽工业大学学报（社会科学版）》
2006年第4期132-133,共2页
Journal of Anhui University of Technology：Social Sciences
关键词
大学品牌战略
制度创新
学科建设
人才培养
管理理念
university
brand strategy
systematic creation
subject establishment
talent cultivation
concept of management
