摘要
调查发现:从大学生的消费水平看,部分学生有“高消费”现象,有半数来自农村的学生生活困难;从购买行为看,男女学生都把舒适、与众不同放在购物选择的第一和第二位;从消费期望看,多数学生对现在的生活状况不太满意,与自己的期望不符。因此,对大学生的消费观应进行正确的心理教育和引导。
The investigation results show that: some students have a high expenditure,but half of the students from the country experience a hard life;as far as consumption behavior is concerned,both male and female students put comfort and differentiation in the first and second place in shopping;most students are not satisfied with their present life because of its incompatibility with their expectation.Therefore,we should provide correct guidance for their consumption concept.
出处
《安徽工业大学学报(社会科学版)》
2006年第4期140-142,共3页
Journal of Anhui University of Technology:Social Sciences
关键词
大学生
消费观
消费行为
教育引导
university students
concept of consumption
consumption behavior
education and guidance