摘要
广告是现代社会大众文化的组成部分。广告英语商标词融入日常英语中,产生溢出效应,反映了语言与文化的相互作用。
Advertisement is a part of the popular culture in the modern society.These advertising words have been added into the vocabulary in common English,thus overflow effect is resulted,reflecting the interactivities between culture and language.
出处
《安徽工业大学学报（社会科学版）》
2006年第6期97-98,共2页
Journal of Anhui University of Technology：Social Sciences
关键词
广告英语
商标词
溢出效应
语言与文化
English advertisement
brand names
overflow effect
culture and language
