上海旅游文化街区的个性打造

Forging Unique Characters of Tourist Streets

旅游文化街区是展现上海都市文化特色的载体,也是上海都市旅游的发展重点,对提升上海国际旅游城市形象具有积极意义。总结了上海旅游文化街区开发的三种模式,并提出了上海旅游文化街区的个性打造不仅在于突出每条街区的文化特色,还应开发出面向不同市场的旅游产品、打造精品文化街;不仅要体现多元文化,还要服从统一规划;要科学管理,提高公众的参与度等建议。

As an important medium of Shanghai urban culture and a key element of urban tourism, tourist streets play an im- portant role in improving the image of Shanghai as a destination for world tourists. This article sums up the three modes of tourist street development in Shanghai. To build unique tourist and cultural streets in Shanghai, it's important to highlight the cul- tural features of each street as well as meet the needs of different types of tourists. Moreover, the construction process shall be subject to coordinated planning and ratio- nal management and must reflect a high degree of public participation.