嘉宾主持在电视节目中的功能和话语空间——从《精彩中国》说起

On Dos & Don'ts of Co-hosts in TV Programs A case study of "Magic China"

嘉宾主持是广播电视节目中的一个新元素,嘉宾何时进入电视演播室已无从可考,但其越来越聚焦观众眼球的作用已是不争的事实。嘉宾主持的功能有哪些?嘉宾主持的话语空间怎么设置?编导和主持人如何驾驭嘉宾主持?如何控制节目结构和节奏?本文试图以中央电视台和31个省市区地方台合作的电视系列专题《精彩中国》为个案,研究嘉宾主持在电视节目中的功能和话语空间。

The appearance of co-hosts in TV or radio programs is a new element in the production of programs.It is difficult to find out who initiated this but it certainly adds to the attraction of the programs.How to make the best use of co-hosts? How to guide them in line with the programs? This paper tries to find out the answers based on a case study of 'Magic China',a TV serial jointly made by CCTV and 31 local TV stations.