摘要
目前,文化旅游地开发旅游产品已成为一种热潮。文化旅游地导游解说系统是文化旅游地旅游产品的重要组成部分,目前导游讲解系统建设存在大量不到位、不完善、质量不高的状况,这就使大多数游客难以获得文化旅游的满意效果,并影响到文化旅游地的整体开发品质与发展态势,因此,研究文化旅游地的导游解说系统具有一定的现实意义。
Nowadays,cultural tourist products' development becomes a popular trend in cultural tourist destinations.Commentary system of tour guide in cultural tourist destinations is an important component part in the tourist products of cultural tourist destinations.At present,there are some problems in the construction of the commentary system of tour guide,which will make tourists unsatisfied with their cultural tour,and the whole quality & development of cultural tourist destinations will be influenced.As a result,there is practical significance to study on the commentary system of tour guide of cultural tourist destinations.
出处
《福建商业高等专科学校学报》
2006年第6期38-40,46,共4页
Journal of Fujian Commercial College
基金
福建商业高等专科学校校级课题<导游与文化旅游地品牌塑造关系研究>成果
关键词
文化旅游地
导游解说系统
建设
文化
形象
cultural tourist destinations,commentary system of tour guide,construction,culture,image