直销市场开放与我国的策略

On the Opening of Direct Marketing and Its Countermeasures

直销市场开放给我国的理论研究、观念转变、营销队伍建设和政策制定等方面带来了挑战。应对直销市场开放所带来的挑战,建立和完善符合中国国情的直销法规,组建有中国特色的直销队伍,加强直销理论研究以及注重直销产品的品牌战略,已成为时下政府、理论工作者及加入直销行列的企业所关注的焦点。

The opening of direct marketing opening has brought a challenge to China' s economic researchers, policy makers, and marlketing personnel. To meet the challenge, we need to introduce new laws and regulations which suit Chinese national conditions, train qualified personnel, and strengthen theoretical researches.