摘要
本文主要回顾了上海会展业发展的历史及现状,在此基础上分析了上海会展业发展所面临的机遇与挑战,进而提出了上海新一轮会展业发展的对策。
This paper, after presenting the actualities of Shanghai's MICE industry, analyzes its opportunities as well as challenges. Moreover, it also puts forward some counter strategies as well as suggestions.
出处
《上海商学院学报》
2006年第2期1-5,11,共6页
Business Economic Review
基金
本文受上海市教委课题"上海会展经济发展现状
趋势及对策研究"资助
课题编号05US04。
关键词
上海
会展业
现状
机遇
挑战
对策
Shanghai, MICE industry, actualities, opportunities, challenges, counter strategies
