摘要
DM杂志作为一种从国外引进到国内媒体市场的新生媒体,它的发展现状究竟怎样?本文从高精确发行,是保障DM杂志平稳发展的重中之重,以及数据库运作,是DM杂志的核心竞争力等两个角度分析了DM杂志发行运作方式。
What is the current status of DM, an emerging media that has been introduced to China from abroad? This article analyzes DM s issuing and operating mode from two aspects: high - precision issuing is the top priority in maintaining the stable development while the data - base operation is DM's competence core.
出处
《河北经贸大学学报（综合版）》
2006年第2期41-44,共4页
Journal of Hebei University of Economics and Business(Comprehensive Edition)
关键词
直投媒体
免费赠阅
杂志发行
数据库营销
DM media
free subscription
distribution of magazine
data - base marketing.
