制约我国体育产业的因素分析及发展对策

Analysis of the Factors Inhibiting China's Sports Industry and its Development Strategies

本文在肯定体育产业发展对国民经济增长所起的积极作用的同时,对我国体育消费现状、制约因素及发展对策进行了研究和分析,提出我国体育产业市场发展策略,以期有助于我国体育产业市场的规范化发展。

This paper, while acknowledging the positive role played by sports industry in the growth of national economy, analyzes and studies the current status, inhibiting factors and development strategies of China's sports industry. It then proposes the market development strategy in order to contribute to the standardized market development of China's sports industry.