关于我国出口品牌战略的研究

Exploration on the Marketing Strategy and the Countermeasures in International Trade

我国与国外市场的联系越来越紧密,我国企业要在国际贸易大市场的竞争中立于不败之地,必须适应品牌竞争时代的要求开展品牌营销,创出中国的世界名牌。但目前我国对外贸易中的品牌经营现状令人堪忧,本文通过我国对外贸易中品牌现状的分析,提出了实施我国品牌战略的对策。

When our country joined the international market, the market competition demonstrates the international competition. Enterprises in our country should keep up with competition of the brand, launch the marketing of brands, and create the world famous brand of China. This paper analysis the current situation of the brand in our country’s foreign trade, proposition promotes the countermeasure of the brand competitiveness of our country.