摘要
作为一种社会用语的楼盘广告包括楼盘名称和楼盘广告宣传语。新颖别致的楼盘名称和耐人寻味的广告宣传语总是会给人眼前一亮,过目不忘。本文以2005年下半年以来《扬子晚报》、《现代快报》、《金陵晚报》和《晨报》所刊载的115个楼盘广告为对象,试从语言和文化的角度对其进行考察和分析。
As a social language,the advertisement of Real Estates includes the names of buildings and the language of advertisement propaganda.The original and unique names of buildings and the meaning language of advertisement propaganda can make people feel that they suddenly see a light before them and can′t forget them after going over them.This article tries to research and emphasize the 115 the advertisement of Nanjing Real Estates that were printed in these newspapers,which are Yangts Evening,Modern Express,Nanjing Evening and Morning,from language and culture.
出处
《宿州学院学报》
2006年第6期59-61,55,共4页
Journal of Suzhou University
关键词
楼盘名称
广告宣传语
语言
文化
The naming of real estates
Advertisement
Linguistics
Culture
