摘要
当前世界已经进入靠企业形象赢得市场的时代,企业形象越来越被企业重视,CI策划作为树立企业形象的制胜法宝,是企业经营活动的最宝贵资源。文章结合CI的相关理论和实际案例,从企业理念、企业行为和企业视觉形象三方面出发,阐述了CI策划在树立优良企业形象中的具体运用和现实意义。
Currently, the world has entered a time of winning the market by the corporate image, which has been thought more and more by corporations. CI Design is regarded as their most important resource in business activities. This dissertation, combined with uses correlative theories and actual cases of CI, starts from the three aspects, expands separately the uses and real meaning that Mind Identity system, Behaviour Identity system and Visual Identity system for the establishment of Corporate Identity.
