略论图书馆与中小企业的“企图联姻”

About the "Qi-Tu allied" between the Libraries and Middle-small Enterprises

当前,中小企业信息咨询市场空间广阔,图书馆面临着办馆效益问题。为了各自的生存与发展,图书馆与中小企业亲密合作,被业界誉为“企图联姻”。“企图联姻”实际是互动营销理念指导下的一种营销策略。对“联姻”方式的总结和诠释,体现了图书馆营销从理论走向实践。

Currently,information consultation market of middle-small enterprises is very large,and at the same time,the libraries face the benefits questions.For individual survival and development,the libraries and middle-small enterprises then friendly cooperate.This is praised as'Qi-Tu allied'.'Qi-Tu allied'is in fact the market strategy under the mutual-market conception.The summarization and annotation of'Qi-Tu allied' ways,embodies the market conception of libraries from the theory to the practice.