城市公共交通发展的动力机制研究

Study on the motivate mechanism of public transportation development

城市公共交通发展动力涵盖政府的主导作用、公交运营企业的主动力、公众的支持力以及营销传播的助动力等"四方力量",四方力量的协同推动城市公共交通系统快速发展。首先对城市公共交通发展的动力机制进行分析,研究快速发展面临的困境以及进行公共交通系统动力协调的必要性;然后提出强化政府主导作用的"4P"发展策略、激发公交运营企业主动力的品牌服务策略、拓展公众支持力的乘客关系管理策略、发挥营销传播助动力的促销策略等公共交通协同发展策略;由此增强公共交通竞争力,提高公交出行方式分担率,推动城市可持续发展。

The development powers of urban public transportation system include the following four factors: leading from government, active inner power of public transport operators, support from the public and promotion from marketing transmits. These powers should be coordinated to improve the development rapidly. Firstly this paper analyzed the motivate mechanism of public transportation development and studied the difficulty of rapid development and necessity of coordinating motivation in public transportation. Th...